Papaya is the independent brand and product design studio of Paolo Continetto, an Italian designer based in Taiwan.
I help founders and teams turn complex ideas into clear identities, products and market experiences.
From Treviso to Taipei.
11 years of design in motion.
My journey began in Italy in 2015, where I learned that good work means precision, accountability, and showing up. But I soon realized that to design the future, I needed to see the world.
So I took my work with me: Madeira, Australia, Hong Kong, Taiwan. Over the years, collaborating with startups and global teams across different cultures changed how I see design and how I approach every project.
Today I am based in Taiwan, working with teams internationally and building Papaya.
Remote First
Selective by design
I do not take on everything. I take on the right things. Fewer projects, more attention. I lead every project personally and bring in trusted specialists only when they add real value.
Understand is key
Tools change. Methodologies evolve. What stays constant is that I want to understand what you're actually building before any design starts. That conversation is the work.
Built around trusted collaboration.
These are projects I chose to take on. Each one with a team worth working with, a problem worth solving, or an idea worth backing.
Services
You have an idea. Maybe even a vision. But it's still unclear, unstructured, or hard to explain. This is where I come in.
Precise
Structured
Focused
Visual Language
Ways to work together
A focused project or an ongoing collaboration. Choose the approach that fits what you need to build.
01
Design Partnership
Ongoing design direction and hands-on support for teams with evolving needs. Agreed priorities and dedicated monthly availability, with specialist collaborators involved when the project calls for them.
Scope and team involvement agreed before starting.
02
Digital MVP Design
Turn an early product idea into core user flows, interface design and a clickable prototype, with a clear handoff for development. The scope is shaped around what needs to be tested first.
Global
Remote First
Creative Collective
Partnerships
FAQ
Honest answers before we waste each other's time.
Papaya is built around trusted relationships.
Some projects need different perspectives. That's why Papaya works with a small network of brand and digital designers, industrial designers, developers and makers I've collaborated with over the years. Just the right people for the right projects, brought in when it actually makes sense.
If you're a remote-first creative with strong work and a thoughtful approach, I'd love to hear from you.
Get in touch
Book a Call
Collaboration
Remote
